On Becoming a Consumer
| Author | : James U. McNeal |
| Publisher | : Routledge |
| Total Pages | : 430 |
| Release | : 2007 |
| ISBN-10 | : 9780750683357 |
| ISBN-13 | : 075068335X |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis On Becoming a Consumer by : James U. McNeal
Download or read book On Becoming a Consumer written by James U. McNeal and published by Routledge. This book was released on 2007 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
