Pushing Cool

Pushing Cool
Author :
Publisher : University of Chicago Press
Total Pages : 411
Release :
ISBN-10 : 9780226794273
ISBN-13 : 022679427X
Rating : 4/5 (73 Downloads)

Book Synopsis Pushing Cool by : Keith Wailoo

Download or read book Pushing Cool written by Keith Wailoo and published by University of Chicago Press. This book was released on 2021-11-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.


Pushing Cool Related Books

Pushing Cool
Language: en
Pages: 411
Authors: Keith Wailoo
Categories: History
Type: BOOK - Published: 2021-11-02 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly p
Global Trade and the Transformation of Consumer Cultures
Language: en
Pages: 399
Authors: Beverly Lemire
Categories: Business & Economics
Type: BOOK - Published: 2018-01-11 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
Public Health Implications of Raising the Minimum Age of Legal Access to Tobacco Products
Language: en
Pages: 341
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2015-07-23 - Publisher: National Academies Press

DOWNLOAD EBOOK

Tobacco use by adolescents and young adults poses serious concerns. Nearly all adults who have ever smoked daily first tried a cigarette before 26 years of age.
Tobacco and Slaves
Language: en
Pages: 468
Authors: Allan Kulikoff
Categories: History
Type: BOOK - Published: 2012-12-01 - Publisher: UNC Press Books

DOWNLOAD EBOOK

Tobacco and Slaves is a major reinterpretation of the economic and political transformation of Chesapeake society from 1680 to 1800. Building upon massive archi
Tobacco
Language: en
Pages: 420
Authors: Iain Gately
Categories: History
Type: BOOK - Published: 2007-12-01 - Publisher: Open Road + Grove/Atlantic

DOWNLOAD EBOOK

“A rich, complex history . . . Deeply engaging and witty” (Los Angeles Times). Long before Columbus arrived in the New Word, tobacco was cultivated and enjo