Total Value Development provides a framework to help businesses innovate and derive greater value from the services they offer. The secret is to devise an innov

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se

There are two traditional views of the role of intellectual property (IP) within the field of innovation management: in innovation management research, as an in

Business and management approaches to innovation tend to focus on incremental changes to existing products and processes, such as new product development, desig