Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of app

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Annotation. As a result of the ongoing growth in the tourism industry, many destinations around the world are undergoing transformations. New destinations are b

Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of app

As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the