This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economi

Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longe

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights

This book is a collection of research articles presented at the 4th International Conference on Communications and Cyber-Physical Engineering (ICCCE 2021), held

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must re