Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are

This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it

In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-