Small and medium-sized businesses hoping to enter the international business realm have multiple internal and external challenges to overcome before they can ex

""This book focuses on key external and internal factors that enable or disable the creation and enhancement of success opportunities for firms that wish to exp

Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the cha

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implica