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U. S. Consumer Markets for Interactive Television: Services and Advertising
Language: en
Pages: 786

U. S. Consumer Markets for Interactive Television: Services and Advertising

Authors: Frost and Sullivan Staff
Categories:
Type: BOOK - Published: 1996-05-01 - Publisher:

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The Future of the Interactive Television Services Marketplace
Language: en
Pages: 128

The Future of the Interactive Television Services Marketplace

Authors: United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection
Categories: Consumer protection
Type: BOOK - Published: 2001 - Publisher:

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Interactive TV in the UK
Language: en
Pages: 106

Interactive TV in the UK

Authors: Barbara Katz
Categories: Business & Economics
Type: BOOK - Published: 2001-07-30 - Publisher: diplom.de

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Inhaltsangabe:Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before. Having started in the
The Impact of Interactive Media on Consumer Buying Behavior
Language: en
Pages: 26

The Impact of Interactive Media on Consumer Buying Behavior

Authors: Leonie Matzick
Categories: Business & Economics
Type: BOOK - Published: 2010-10-25 - Publisher: GRIN Verlag

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Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Direct Marketing, language: E
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
Language: en
Pages: 259

Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence

Authors: Pagani, Margherita
Categories: Computers
Type: BOOK - Published: 2000-01-01 - Publisher: IGI Global

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"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses