This book focuses on the increasingly popular phenomenon of veganism, a way of living that attempts to exclude all animal products on ethical grounds. Using dat

"In The Vegan Matrix, psychologist, longtime vegan advocate, and organizational head Dr. Melanie Joy explores a serious problem in the vegan movement: unexamine

Most people care about animals, but only a tiny fraction are vegan. The rest often think of veganism as an extreme position. They certainly do not believe that

What exactly do vegans believe? Why has veganism become such a critical and criticized social movement, and how does veganism correspond to wider debates about

'Powerful and poignant.' Virginia McKenna OBE, Born Free Ethical veganism is not just a diet. Not just an opinion; nor a trend. This is a 21st-century revolutio