Unified Theory of Business Strategy (UTBS) Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight o

This book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management. To this end it draws on the philo

This book outlines a number of different tools for mapping strategic knowledge, and thus making knowledge more accessible. Anne Sigismund Huff and Mark Jenkins

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative