The book is concerned with Vantage Theory (VT), a model of categorization proposed by the American linguist, anthropologist, and cognitive scientist, Robert E.

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin

Rediscovering Grounded Theory is a bold re-evaluation of the origins of grounded theory, a philosophical clarification of its key ideas and a presentation of th

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Intended as supplemental reading in courses on theories of development, this book augments traditional core texts by providing students with more depth on about