Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-openi

In this comprehensive and insightful reinterpretation of antebellum culture, Anne C. Rose analyzes the major shifts in intellectual life that occurred between 1

Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations wo

Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the populati