When Stereotypes Collide
| Author | : Ann Gordon |
| Publisher | : Peter Lang |
| Total Pages | : 172 |
| Release | : 2005 |
| ISBN-10 | : 0820461253 |
| ISBN-13 | : 9780820461250 |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis When Stereotypes Collide by : Ann Gordon
Download or read book When Stereotypes Collide written by Ann Gordon and published by Peter Lang. This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
