A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using

This book is now used by the University of Kentucky entrepreneurship program. This book will give you a fresh and innovative way to write a business plan that w

Craft winning business plans and get buy in for your ideas. A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—wh