The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, t

Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the wor

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong