A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developin

Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate

A mission statement is an affirmation of philosophy and direction, developed by an organization to focus staff attention on company goals. This guide aims to pr

In this revised edition of The Mission Statement Book, author Jeffrey Abrahams, offers an updated, comprehensive selection of corporate mission statements along

#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech gi