This book provides a comprehensive look into Search Engine Marketing (SEM), combining the power of SEO and PPC to maximize online visibility. It highlights the

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approac

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise

Woods helps B2B marketing professionals understand the new dynamics of marketing complex products and services. He walks through the new tools available to buye