Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need t

In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assess

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new materia

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awaren

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for U