A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Download or read book A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-10-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.