Absolute Essentials of International Business

Download or read book Absolute Essentials of International Business written by Alan Sitkin and published by Routledge. This book was released on 2020-09-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.