Googled

Googled
Author :
Publisher : Penguin
Total Pages : 404
Release :
ISBN-10 : 9781101151402
ISBN-13 : 1101151404
Rating : 4/5 (02 Downloads)

Book Synopsis Googled by : Ken Auletta

Download or read book Googled written by Ken Auletta and published by Penguin. This book was released on 2009-11-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.


Googled Related Books

Googled
Language: en
Pages: 404
Authors: Ken Auletta
Categories: Business & Economics
Type: BOOK - Published: 2009-11-03 - Publisher: Penguin

DOWNLOAD EBOOK

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and thos
Federal Acquisition Circular
Language: en
Pages: 1030
Authors:
Categories: Government purchasing
Type: BOOK - Published: 1997 - Publisher:

DOWNLOAD EBOOK

Acquisition Management
Language: en
Pages: 441
Authors: R. M. Engelbeck
Categories: Business & Economics
Type: BOOK - Published: 2001-09 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

Your Step-by-Step Guide to Today's Best Procurement Practices "Acquisition Management is a great book for those in the government acquisition business. It is co
Mergers, Acquisitions, and Other Restructuring Activities
Language: en
Pages: 784
Authors: Donald DePamphilis
Categories: Business & Economics
Type: BOOK - Published: 2011-08-22 - Publisher: Academic Press

DOWNLOAD EBOOK

Two strengths distinguish this textbook from others. One is its presentation of subjects in the contexts wherein they occur. The other is its use of current eve
Book Commissioning and Acquisition
Language: en
Pages: 200
Authors: Gill Davies
Categories: Education
Type: BOOK - Published: 2004 - Publisher: Psychology Press

DOWNLOAD EBOOK

In this new edition, Gill Davies concentrates on the essential skills of editing, as well as other editorial challenges such as handling new lists following mer