Related Books
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2021-09-01 - Publisher: Springer Nature
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Language: en
Pages: 483
Pages: 483
Type: BOOK - Published: 2011-06-21 - Publisher: Springer Science & Business Media
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom
Language: en
Pages: 407
Pages: 407
Type: BOOK - Published: 2013-05-30 - Publisher: Springer Science & Business Media
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2014-11-25 - Publisher: Springer
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th Interna
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2019-10-05 - Publisher: Springer Nature
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi
