Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential read

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social ide

Citizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals to political decision-making are les

MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' – Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' – Sam C

In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumeri