This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informat

By the time you reach eighteen years of age, there is every chance that you will have already watched more than a quarter of a million TV adverts. That is just

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica