Provides insight into the mind of both the consumer and the creators of advertisements by looking at the tricks successful advertisers use and how and why some

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason