Advertising as Multilingual Communication

Advertising as Multilingual Communication
Author :
Publisher : Springer
Total Pages : 221
Release :
ISBN-10 : 9780230503014
ISBN-13 : 0230503012
Rating : 4/5 (14 Downloads)

Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes

Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.


Advertising as Multilingual Communication Related Books

Advertising as Multilingual Communication
Language: en
Pages: 221
Authors: H. Kelly-Holmes
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: Springer

DOWNLOAD EBOOK

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
Handbook of Multilingualism and Multilingual Communication
Language: en
Pages: 606
Authors: Peter Auer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008-09-25 - Publisher: Walter de Gruyter

DOWNLOAD EBOOK

This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a glob
Foreign Languages in Advertising
Language: en
Pages: 263
Authors: Jos Hornikx
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Research Genres Across Languages
Language: en
Pages: 269
Authors: Carmen Pérez-Llantada
Categories: Computers
Type: BOOK - Published: 2021-07-15 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.
Innovation in Advertising and Branding Communication
Language: en
Pages: 179
Authors: Lluís Mas-Manchón
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

DOWNLOAD EBOOK

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an