From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline ma

Advertising Headlines That Make You Rich By David Garfinkel

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollar

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic w