Advertising and Sales Promotion Strategy

Author	: Gerard J. Tellis
Publisher	: Prentice Hall
Total Pages	: 528
Release	: 1997
ISBN-10	: PSU:000047448469
ISBN-13	:
Rating	: 4/5 (69 Downloads)

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Book Synopsis Advertising and Sales Promotion Strategy by : Gerard J. Tellis

Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

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