Creative Advertising
| Author | : Sandra E. Moriarty |
| Publisher | : Prentice Hall |
| Total Pages | : 456 |
| Release | : 1991 |
| ISBN-10 | : PSU:000033018294 |
| ISBN-13 | : |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis Creative Advertising by : Sandra E. Moriarty
Download or read book Creative Advertising written by Sandra E. Moriarty and published by Prentice Hall. This book was released on 1991 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.
