What are the ultimate motives that instigate individuals’ behaviours? What are the aims of social perception? How can an individuals’ behaviour be described

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

The extent to which we see ourselves as similar or different from others in our lives plays a key role in getting along and participating in social life. This v

...in this book for the first time, results are presented from researchers around the world on which goals actually help to lead to happiness and thus to physic