Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Exam

The aviation industry has seen dramatic changes in the past two decades with significant growth during the 1990s; a significant industry disruptive event on Sep

Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principle

This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from a