All about Them

Download or read book All about Them written by Bruce Turkel and published by Da Capo Lifelong Books. This book was released on 2016-09-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.