Related Books
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant
Language: en
Pages: 801
Pages: 801
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti
Language: en
Pages: 468
Pages: 468
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
Language: en
Pages: 1196
Pages: 1196
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre