Related Books

Service-Dominant Logic
Language: en
Pages: 253
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press

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In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 801
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

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The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducti
The Service-Dominant Logic of Marketing
Language: en
Pages: 468
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin
An Introduction to Service-Dominant Logic
Language: en
Pages: 253
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2014-01-30 - Publisher: Cambridge University Press

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The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 1196
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

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Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre