Analysis of North American Hotels

Download or read book Analysis of North American Hotels written by Olaf Jonsek and published by . This book was released on 2017-07-02 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of the North American market reviews best practices of hotels, Inns and Bed and Breakfasts to position themselves online: Google business profile, organic and paid search results, Facebook, in Online Travel Agencies (OTA) as well as on their website. Showing 96 graphs and images, this book provides an overview of Do's and Dont's of online marketing tactics. There are three contributors to success in the online channel: content, contact and conversion. Content is the quality of information provided online: photos, descriptions, reviews and ratings. Contact is the various ways for online users to reach out to, or communicate with, the hotel. Conversion as last step allows the guest to place a reservation - through the website, by email, phone, or through OTAs. This book looks as the three 'C's and how the hotels perform in each of these sections.Main questions answered are: - What are the important elements in a hotel Google business profile? - Do OTA-paid ads compete with hotel-paid ads? - Which OTAs are more successful for organic and paid search reservations? - Do customer ratings among the platforms Google, Facebook, TripAdvisor and Booking.com differ?- What are the most important items to consider when building a hotel website?