This comprehensive, engaging guide to applied research distills the expertise of the distinguished ethnographer and methodologist Pertti Pelto over his acclaime

Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and

The Third Edition of the best-selling Ethnography: Step-By-Step guides readers in managing mountains of ethnographic data and making meaningful statements based

This book presents a coherent view of the field of applied anthropology; it details such areas as specialization, applied research & cultures of policy.

"An accessible and entertaining read, useful to anybody interested in the ethnographic method." - Paul Miller, University of Cumbria "A very good introduction t