Applied Public Relations

Applied Public Relations
Author :
Publisher : Taylor & Francis
Total Pages : 303
Release :
ISBN-10 : 9780415999151
ISBN-13 : 0415999154
Rating : 4/5 (51 Downloads)
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Book Synopsis Applied Public Relations by : Kathy Brittain McKee

Download or read book Applied Public Relations written by Kathy Brittain McKee and published by Taylor & Francis. This book was released on 2009 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.


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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course