The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in

Some days, we wake up in the morning and feel like we are on top of the world. However, by the end of the day, we feel like the world has turned against us beca

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g