This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thin

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and dig

Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates

"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. Th

This volume is the first book to map a broad range of practices and critically examine the impact of education and outreach programmes in theatres and theatre c