Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d

Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.

The case describes the launch of a social media platform by the largest container shipping company in the world. Students will have the opportunity to thoroughl

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizin