Sampling Essentials

Download or read book Sampling Essentials written by Johnnie Daniel and published by SAGE. This book was released on 2011-04-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type. Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.