Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading ex

Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discu

"Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking."--Dynamic Graphics + Create