Beyond Multi-Channel Marketing

Author	: Maria Palazzo
Publisher	: Emerald Group Publishing
Total Pages	: 267
Release	: 2020-06-17
ISBN-10	: 9781838676858
ISBN-13	: 1838676856
Rating	: 4/5 (58 Downloads)

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Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo

Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

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