Birth of the Multinational

Download or read book Birth of the Multinational written by Karl Moore and published by Handelshojskolens Forlag. This book was released on 1999 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy - from 2000 B.C. to 100 A.D. It starts with the story of the first known multinational enterprise in the times of the Assyrian Empire and traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world - Assyrian, Phoenician, Greek and Roman. The authors use the lens of the eclectic paradigm, the leading theory of international business academics, which renders varied and highly interesting analyses and insights. The doyen of international business studies, Professor John Dunning, sets the stage with his foreword.