Boundary Spanning Elements and the Marketing Function in Organizations

Download or read book Boundary Spanning Elements and the Marketing Function in Organizations written by Sunil Sahadev and published by Springer. This book was released on 2015-02-25 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.