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Brand Real
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Pages: 273
Authors: Laurence VINCENT
Categories: Business & Economics
Type: BOOK - Published: 2012-02-15 - Publisher: AMACOM Div American Mgmt Assn

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Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it s
Brand Real
Language: en
Pages: 364
Authors: Laurence Vincent
Categories: Business & Economics
Type: BOOK - Published: 2012-03-28 - Publisher: AMACOM

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Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practic
Brand is a Four Letter Word
Language: en
Pages: 285
Authors: Austin McGhie
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Advantage Media Group

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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
Getting the Real Out of Starting a Business
Language: en
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Authors: Carl Agard
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Brand Management 101
Language: en
Pages: 225
Authors: Mainak Dhar
Categories: Business & Economics
Type: BOOK - Published: 2007-05-21 - Publisher: John Wiley & Sons

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"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers pr