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Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19
Language: en
Pages: 228
Authors: Koh Buck Song
Categories: Business & Economics
Type: BOOK - Published: 2020-11-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

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How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exac
Contemporary Trends in Marketing
Language: en
Pages: 161
Authors: Aarti Saini
Categories: Business & Economics
Type: BOOK - Published: 2023-08-22 - Publisher: Springer Nature

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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging par
Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
Language: en
Pages: 140
Authors: Koh Buck Song
Categories: Political Science
Type: BOOK - Published: 2017-06-15 - Publisher: Marshall Cavendish International Asia Pte Ltd

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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.
Around the World in 68 Days
Language: en
Pages: 240
Authors: KOH BUCK. SONG
Categories:
Type: BOOK - Published: 2021 - Publisher: Penguin Books

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Around The World In 68 Days is a travelogue with a big difference - not about how to get there, what to see or where to dine, but instead, seeking to glean insi
Air-Conditioned Nation Revisited: Essays on Singapore Politics
Language: en
Pages: 347
Authors: Cherian George
Categories: Political Science
Type: BOOK - Published: 2023-04-27 - Publisher: Ethos Books

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"Think of Singapore instead as the Air-Conditioned Nation—a society with a unique blend of comfort and central control, where people have mastered their envir