Brand Society

Brand Society
Author :
Publisher : Cambridge University Press
Total Pages : 329
Release :
ISBN-10 : 9780521898263
ISBN-13 : 0521898269
Rating : 4/5 (63 Downloads)

Book Synopsis Brand Society by : Martin Kornberger

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.


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A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on sell