As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, brand

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati

Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest m

A James Beard Award-nominated bartender explores the history and culture of Latin American spirits in this stunningly photographed travelogue—with 100+ irresi