BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed
Author :
Publisher : Palgrave Macmillan
Total Pages : 257
Release :
ISBN-10 : 9781403984906
ISBN-13 : 1403984905
Rating : 4/5 (06 Downloads)
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Book Synopsis BrandSimple: How the Best Brands Keep it Simple and Succeed by : Allen P. Adamson

Download or read book BrandSimple: How the Best Brands Keep it Simple and Succeed written by Allen P. Adamson and published by Palgrave Macmillan. This book was released on 2007-08-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.


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