Create breakthrough services, products, and business models Innovating in Healthcare offers effective approaches for designing, reworking, and implementing inno

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innova

Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to

The process for developing new drug and biologic products is extraordinarily expensive and time-consuming. Although large pharmaceutical companies may be able t

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is tha